Haldiram - Why a Namkeen brand in India become a restaurant chain everyone loves?

So, this is another experience I had, not actually but yes, my close relative, and it was fun and interesting. It expresses the intention of a company and says a lot. It shows how a company became the first choice of a common man. A common man who tries to decor his life with the ornament of small events, that bring happiness in their life.

My cousin sister had a meeting with the family of her bf that surprisingly turned into an event. As everyone knows at least the middle class who wants to save some of their money for big events. Well, actually what happened is, her boyfriend’s family came to surprise her with “roka” a ceremony where boy and girls are booked for the marriage, booked! yea I know it’s funny, we common men don’t have ring ceremony separately, we do roka, as most Indians do.

They were performing Tika and gift exchanges at the Haldiram, Pacific Mall (NSP), what she told me, what was even more surprising to me is she said, we didn’t order much there, just some snacks and water (self-service), but they all, the waiters helped them to bring water; nobody raised any question and asked them to at least order more or anything else.

I have had experiences where restaurant owners told us to order a minimum amount or if not they gave disgusting looks. But, it was totally different there, they were around 20, and they ordered food for only 1500 rs, not more was required so they didn’t order much as most of them were elders and avoids fast food. Everyone seemed to enjoy the staff and onlookers as well.

I love it when a company prioritize emotions, that is the first reason Haldiram is the first choice in family restaurants in Delhi, I don’t know about the other places. Whether it is a family gathering or a meet-up like this or a friend’s birthday, most of the people who want to enjoy in their low budget choose Haldiram outlets, and that’s why is becoming one of the big franchises in the restaurant industry. The food also is attractive, tasty, fresh and cost-friendly, that doesn’t cut your pockets, I enjoyed it whenever I have been there.

How big Haldiram is..

The Indian multinational sweets, snacks and restaurant company Haldiram’s headquarters is in Noida (NCR). It sells its products in more than 80 countries. It started in 1937 at a small level in Rajasthan. They used to sell mostly namkeens and now they have over 410 products, including famous namkeens, traditional sweets, and pickles. I like their Raj Kachori, that’s one of their famous.

Their outlets have gained popularity in recent years, obviously for the reason of their hospitality and food quality. And of course, they will be one of the main food outlets in India, for Indian and Indian food lovers.