From "Ong-Bak: Muay Thai Warrior" to critically acclaimed movie "How To Make Millions Before Grandma Dies", Thai entertainment industry has been on the watch list of their international fans, but from the last few years, since the COVID-19 pandemic, the industry has bloomed and hit new highs among foreign cinema lovers. Thia BL/GL series has gained attention worldwide and become one of the highest-earning sources of the Thai entertainment industry.According to sources, SCB EIC (Siam Commercial Bank Economic Intelligence, a major financial institution in Thailand) predicts that the BL series market will be able to generate over 4.9 billion THB in revenue in 2025. The BL series market is not only capturing the attention of the global audience but also bringing in foreign economic investments and tourism.
As the industry booms, the Thai stars are also catching attention worldwide, from the USA to India. They are becoming part of various events, from fashion to brand endorsement. From Paris Fashion Week to musical events. Here is a list of some stars recently seen on global platforms.
Billkin Phutthipong
Billking Putthipong, also known as Billkin, captured millions of hearts by his tremendous performance, in his debut movie, “How to Make a Million Before Granda Dies,” But, it's not the fist time, before, he is also worldly applaud for his roles as Tao in “My Ambulance (2019)” and as Teh in BL series “I Told Sunset About You (2020).
Jeff Satur
Apart from his professional career, he also got success getting brand endorsements. Jeff was named the brand ambassador of Cartier (2024), a French luxury jewellry house. Along with it, he is also a brand ambassador of Kimberley Anne Woltemas and Thanapob Leeratanakachorn, Ray-Ban, and Italian luxury fashion house Valentino. Recently, he attended the Valentino Pavillon des Folies Spring/Summer 2025 show, as a first Thai brand ambassador.
Gulf Kanawut
With his distinctive style and appearance, Gucci chose him as its brand ambassador. Gulf has been with the luxury brand since 2020.
Nattawin Wattanagitiphat
Later in 2023, Dior appointed Apo “Dior Thailand House Ambassador,” and than Piaget appointed him as a Global Ambassador in 2024.
Win Metawin
He became the ambassador choice for various brands like Parada in 2023, Tiffany & Co. announced him as their house ambassador in 2024, and German sportswear brand Puma, as their Southeast Asia brand ambassador in 2024. And his journey didn’t end there—he continued to make waves, appearing in campaigns for prestigious global luxury brands like Gucci, Louis Vuitton, and Omega.
Bright Vachirawit
Mile Phakphum
Mile, who revealed acting wasn’t his first career choice, has now a global star, as well as a global choice for multi-billion luxury brands. Mile has established himself as a fashion icon, gain attention for his style and look. He became a brand ambassador of the luxury brand Dior alongside KinnPorsche co-star Apo Nattawin Wattanagitiphat in the year 2023. Later, in 2024, Mile was chosen as Bulgari’s first male brand ambassador from Thailand.