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Top 7 Thai celebs making international wave


From "Ong-Bak: Muay Thai Warrior" to critically acclaimed movie "How To Make Millions Before Grandma Dies", Thai entertainment industry has been on the watch list of their international fans, but from the last few years, since the COVID-19 pandemic, the industry has bloomed and hit new highs among foreign cinema lovers. Thia BL/GL series has gained attention worldwide and become one of the highest-earning sources of the Thai entertainment industry.

According to sources, SCB EIC (Siam Commercial Bank Economic Intelligence, a major financial institution in Thailand) predicts that the BL series market will be able to generate over 4.9 billion THB in revenue in 2025. The BL series market is not only capturing the attention of the global audience but also bringing in foreign economic investments and tourism.

As the industry booms, the Thai stars are also catching attention worldwide, from the USA to India. They are becoming part of various events, from fashion to brand endorsement. From Paris Fashion Week to musical events. Here is a list of some stars recently seen on global platforms.

Billkin Phutthipong

Billking Putthipong, also known as Billkin, captured millions of hearts by his tremendous performance, in his debut movie, “How to Make a Million Before Granda Dies,” But, it's not the fist time, before, he is also worldly applaud for his roles as Tao in “My Ambulance (2019)” and as Teh in BL series “I Told Sunset About You (2020).
As an actor, Billkin won many awards and nominations and caught the attention of many luxurious brands like Gucci. Billkin became a brand ambassador for Gucci (Italian fashion luxury house) in 2024 and recently attended the Milan Fashion Week for the Gucci AW2025 collection show.

Jeff Satur


Jeff Sature is a Thai singer, songwriter, and actor. Though he has worked in the Thai series "He She it”, before, he gained fame from roles in the Thai BL series "KinnPorsche" and the Chinese reality show "Call Me by Fire Season 3". He also wrote and sang "Why Don't You Stay" for the same series, which became a hit. 

Apart from his professional career, he also got success getting brand endorsements. Jeff was named the brand ambassador of Cartier (2024), a French luxury jewellry house. Along with it, he is also a brand ambassador of Kimberley Anne Woltemas and Thanapob Leeratanakachorn, Ray-Ban, and Italian luxury fashion house Valentino. Recently, he attended the Valentino Pavillon des Folies Spring/Summer 2025 show, as a first Thai brand ambassador.

Gulf Kanawut


Thai actor, model, and singer Gulf Kanawut Traipipattanapong, also known as Gulf, is an eminent BL actor. The remarkable acting skill in Thia bl “Tharntype: The series” earned him wide praise and recognition. The series lined up many awards and brand adornment for him and became a millstone for his career. 

With his distinctive style and appearance, Gucci chose him as its brand ambassador. Gulf has been with the luxury brand since 2020.

Nattawin Wattanagitiphat


Thai actor Nattawin, also known as Apo, debuted his acting career in 2015, with Thai entertainment franchise Channel 3. But that was not the time which rose him to fame, his destiny land him the lead role in big hit bl series “KinnPorsche” in 2022, and hen everything changed forever. He became global start gaining millions of fan following on social media and multiple brand adornment.

Later in 2023, Dior appointed Apo “Dior Thailand House Ambassador,” and than Piaget appointed him as a Global Ambassador in 2024.

Win Metawin


Thailand’s golden boy, Metawin Opas-iamkajorn, known as Win by his beloved fans, is a model, actor, and entrepreneur. He started his career as an actor in year 2020, and acted as a lead actor in the Thai bl series “2gether: The Series” and swiftly established himself as one of the most acclaimed actors in Thailand. The series adorned him with global stardom and a large fan base not only in Thailand but across the world. He also worked in “F4” (2021), a Thai remake of the popular Korean drama “Boys Overflower”, which brought new highlights to his career.

He became the ambassador choice for various brands like Parada in 2023, Tiffany & Co. announced him as their house ambassador in 2024, and German sportswear brand Puma, as their Southeast Asia brand ambassador in 2024. And his journey didn’t end there—he continued to make waves, appearing in campaigns for prestigious global luxury brands like Gucci, Louis Vuitton, and Omega.

Bright Vachirawit


Vachirawit Chivaaree or Bright Vachirawit or Bright, is a Thai actor, singer, and entrepreneur, just like his 2gether: The Series and F4 co-star Win. He is one of the most prominent actors in the Thai entertainment industry and also in overseas. Bright started his career at the early age of 15, surprisingly not as an actor but as a variety show host, and never looked back. Just like Win, Bright rose to fame after the success of Thai bl "2gether: The series" and became an overnight sensation in the Thai entertainment industry. 
Soon, with his natural and charismatic appearance, he attracted not only millions of fans but also multiple local and international brand endorsements. He became the ambassador of the luxury brand Burberry in 2022. Along with it, Calvin Klein also chose him as its brand ambassador for Asia. ambassador for Asia.

Mile Phakphum


Mile Phakphum is a singer, actor, and model who became an international sensation after the success of the Thai bl “KinnPorsche”. Where he worked opposite to Nattawin Wattanagitiphat (Apo).

Mile, who revealed acting wasn’t his first career choice, has now a global star, as well as a global choice for multi-billion luxury brands. Mile has established himself as a fashion icon, gain attention for his style and look. He became a brand ambassador of the luxury brand Dior alongside KinnPorsche co-star Apo Nattawin Wattanagitiphat in the year 2023. Later, in 2024, Mile was chosen as Bulgari’s first male brand ambassador from Thailand.